H&M has just announced they are collaborating with Parisian fashion brand, KENZO, on their designer collaboration series. I've received a press email about it this morning and thought how exciting?! OK, maybe not those exact words. It was more along the lines of "OH MY FREAKING GOSH". I was looking at KENZO jumpers the other week, deciding which one I had wanted. The decision is yet to be made.
When I think of KENZO, I think of their signature embroidered tiger and embroidered eye sweatshirts. I do hope they incorporate these. I can imagine this collaboration consisting of geometric prints, geometric cuts, KENZO printed logo basics and different textured pieces.
"Kenzo really created a new way for women to dress."
- Carol Lim, Creative Director, Kenzo
You can read the interview here on the H&M website. The collection is released in stores and online worldwide on 3rd November this year. I couldn't get my hands on the Balmain collaboration but I'm ready for this one!
It’s official! @kenzo is H&M’s next designer collaboration. Let the countdown to #KENZOxHM begin.https://t.co/p07TAumARU— H&M (@hm) May 25, 2016
"We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world."
- Humberto Leon, Creative Director, Kenzo
Are you excited about this collaboration?
Image credits: H&M